The pudding is in the proof... or whatever the saying is
Branding + Logo Portfolio
Every project tells a story. Here's a collection of brands, websites and creative work designed to help businesses show up with confidence, connect with their audience and stand out for all the right reasons.
Logo + Branding
The VacSeen Project
The VacSeen Project is a community-based healthcare organisation
focused on delivering accessible and reliable vaccination services in non-
medical locations.
Problem
The VacSeen Project’s original branding felt too playful, making it difficult
to be taken seriously as a healthcare provider handling medical services.
Execution
Designed a refined logo featuring a
stethoscope forming the initials “V” and
“P,” paired with a clean, minimal visual
style to reinforce medical credibility and
clarity.
"The board absolutely loves the logo! We've had noticeably more confidence in how we show up to our partners and the community. It finally feels like we're being taken seriously" ~ The VacSeen Project CEO
Open Haven
Open Haven’s existing branding felt
outdated and did not reflect the strength,
growth, and empowerment central to
their mission supporting women and
families after crisis.
Problem
Open Haven’s existing branding felt
outdated and did not reflect the strength,
growth, and empowerment central to
their mission supporting women and
families after crisis.
Execution
Developed a new identity centred around a butterfly formed from the “O” and “H,” supported by an uplifting yet calming colour palette and clear, accessible visual system.
"It’s become highly recognisable, and many people have commented on how much more approachable Open Haven feels now.” ~ Open Haven CEO
Mettlesome
Mettlesome is a social impact organisation working with governments, organisations, and communities to solve complex social problems.
Problem
The rebrand delivered a more distinctive, story-driven identity, positioning Mettlesome as a credible and thoughtful leader in the social impact space.
Execution
Created a visual identity inspired by “being caught in the act of creating excellence,” using sketch-like, expressive elements to reflect raw thinking and ideation.
Utterly
Utterly is a conceptual milk brand focused on delivering pure, no-additives dairy products.
Problem
Lean into playful authenticity, using humour and wordplay to make the brand feel relatable while still communicating purity and trust.
Execution
Developed a bold, clean identity centred around an udder-inspired logo, paired with straightforward typography and a minimal, fresh visual style.